Who Would Fall in Love After Being Reborn? - Chapter 306

Chapter 306: Sesser is Really Awesome!

TL: Etude Translations

On the day of the freshmen’s entrance, the bustling scene was not limited to Linchuan University but was echoed across universities throughout the country, like the eight university towns in Shanghai.

From dawn to the afternoon when the sun began its descent, a large influx of freshmen entered the campuses. The newcomer gift packs, filled with Zhihu promotional materials, sold steadily. While not exactly a frenzy, there was a hint of supply not meeting demand.

Students traveling thousands of miles to study couldn’t bring all their necessities, and these gift packs targeted this exact supply and demand relationship.

Jiang Qin cleverly used this as a medium for publicity, transforming traditional marketing from a passive to an active approach.

However, when students who bought the gift packs opened them and saw the promotional pages, fans, clothes hangers, and shampoo packages adorned with the image of a DuangDuangDuang female university student, they couldn’t help but doubt, wondering if they were really attending a serious university.
“This big? I don’t believe it. I have to see it with my own eyes.”

“Look at this slogan, ‘Meet me on Zhihu forum’? Goodness, is this an adult website?”

“I’ve always heard that university life is great, but I didn’t expect it to be like this. Can I really look at this?”

“Could this be my first lesson in becoming an adult?”

Meanwhile, the ground promotion staff of the group buying branch also reached their respective promotion points, distributing advertising fans to students passing by the school gates.

Although it was late summer in September, the temperature across the country remained high. After going through the processes of registration, fee payment, and card collection, students were sweating profusely, whether walking or just standing.

Therefore, Zhihu’s blue advertising fans were distributed quickly, and some students who missed them due to the crowd even turned back to get one.

When Zhihu fans were seen everywhere across the campus, an intangible atmosphere became a booster for marketing.

Everyone had the same type of fan in their hands, sparking curiosity. Especially with the eight campus beauties featured on the fan, each representing a different feature of Zhihu.

From social chatting, content sharing, secret confessions, online updates, trending news, hobby networking, alumni recommendations, to everything but studying, these features could meet almost all online needs of university students.

Initially, students took the fans just to cool themselves, but after settling in their dorms and going out for a meal, their curiosity was piqued by the content on the fans.

There was no denying that the girls on the fans were truly beautiful.

After admiring the beauty of the eight campus belles, the URL and marketing phrases of Zhihu naturally caught their attention.

What else is there to do after completing admission procedures and setting up the dorm? A bit of online browsing can’t hurt, right? So, the youngsters who took a peek couldn’t help but get hooked.

This website indeed had something eye-catching!

Besides these instantly eye-catching benefits, after a month of content upgrading by Dong Wenhao, Zhihu’s domain specificity had improved significantly.

Whether it was daily sharing, topic discussions, story serialization, or various talent displays, the attraction was considerable.

At around 3 P.M., when the temperature dropped slightly, the group buying branch’s Zhihu promotion team leader at Songjiang University Town brought a bulging stationery bag.

Opening the bag revealed various integrated stamps, with round conical heads and a lid with built-in ink below.

The branch leader distributed these stamps to fifteen ground promotion staff members.

“Be careful, don’t get caught.”

“Understood!”

As the words fell, the fifteen responsible for campus promotion stealthily entered various universities amid the chaos of freshman admission, opening the stamps and stamping them in various places like bulletin boards, directional signs, welcome banners, food service windows, and lecture halls.

[The social networking site used by university students nationwide]

[Website: **********]

The stamps displayed these two lines of text, but no matter where they were, they were particularly eye-catching.

For instance, when you look at a document, you instinctively glance at the signature and stamp first. It’s human habit, and in Jiang Qin’s hands, it became a marketing tactic.

However, this “stamp campaign” targeted not just the new students but the entire student body. As long as someone saw it, the content of the stamp would definitely be noticed.

This was the most efficient and cost-effective way to attract traffic, perfectly suited to Jiang Qin’s freeloading nature.

“Leader, I’ve finished stamping.”

“Me too, it was thrilling. I almost got caught by the school security. But Lv Qiang lost his stamp while running. I hope it doesn’t cause any trouble.”

“No worries, as long as you weren’t caught. Let’s wash up and go out for a meal. Oh, have the last batch of people returned?”

“Leader, I’m back. Mission accomplished. But I saw a message on the men’s bathroom door in the teaching building: ‘I am 0, looking for 1.’ What does that mean?”

“That’s binary, something only programmers understand. You guys haven’t even been to high school, so it’s pointless to explain it to you.”

The ground promotion in the eight university towns of Shanghai lasted an entire day. The registration rate on the backend began to gradually climb, reaching an unprecedented peak in the evening. The number of new users soared to over ten thousand in an instant, astonishingly fast, which genuinely surprised Su Nai.

Just a few DuangDuangDuang from the dog boss could create such an effect. Could it be that the essence of this world is actually ‘sesser’?

Great, this world isn’t the only one who likes ‘sesser.’

Excited, Su Nai hummed a song, exported the growth data table into a PDF, and sent it to all strategic partners of Zhihu as per Jiang Qin’s email instructions.

At night, with the lights coming on, the CEOs who opened their emails were astonished to see the line graph showing an almost 90-degree upward trend.

This efficiency of ground promotion was unbelievable. Is the internet’s dissemination capability really this powerful? No wonder Mr. Jiang keeps saying the era of the internet has arrived, and all future business will rely on traffic. It seems he wasn’t bluffing.

And this was just the first day. Who knows what this traffic pool will eventually become over time?

Su Nai: “Sesser is really amazing.”

Strategic Partner: “The internet is really amazing.”

This illustrates the different conclusions drawn due to the disparity in information.

Su Nai believes that the rapid growth of new users is all thanks to DuangDuangDuang, while the brand owners think it’s because the internet inherently possesses unparalleled speed of dissemination.

But what is the reality?
In reality, the strategy laid out by Jiang Qin is complex and precise.

From the first step of the ground promotion with the newcomer gift packs and fans, Jiang Qin targeted the needs of the freshmen in his promotions, understanding that passive advertising and active acceptance have vastly different effects.

In addition to this, the tactic of stamping everywhere also successfully achieved long-term effectiveness for the marketing campaign, ensuring that the impact continued even after the ground promotions ended.

Moreover, there’s the eye-catching effect caused by the “Duang” style of promotion and the addictive Sesser linkage that quickly captivates new users.

Most crucially, the timing of the freshmen’s entrance was perfectly chosen.

With favorable timing, location, and human factors, Jiang Qin maximized marketing in every detail, creating a campaign that felt smooth and seamless.

However, because the online content was created by Team 208 and the ground promotion was done by the Wanzhong branch, they could only see parts of the whole picture, with few able to grasp the full scope of the promotion.

But few does not mean none.

At 10 P.M., in a villa in Sheshan Manor, a stack of documents lay on a rosewood desk. It contained an analysis of Zhihu’s website content, minute-by-minute observation data of the ground promotion activities, and footage from the promotional sites.

Next to these paper materials was a storage box labeled “Newcomer’s Welcome Gift Pack,” alongside a conical stamp with a round head.

Qin Jingqiu and Feng Shihua were sitting at the table, seriously perusing these documents, their expressions solemn and focused.

The Feng family, a prominent figure in Shanghai, couldn’t be kept in the dark about Jiang Qin’s promotions. Even the smallest details were accessible to them if they desired to know, leaving no secrets hidden.

Out of affection for Feng Nanshu and as an evaluation of a potential son-in-law, Qin Jingqiu had arranged for someone to monitor the day’s events. Initially, it was to provide covert assistance in case of difficulties, but the person sent couldn’t even keep up with the promotional pace.

“What do you think?”

Qin Jingqiu pursed her lips: “I realize I’ve underestimated the apple of Nanshu’s eye.”

Feng Shihua looked up at his wife: “How so?”

“Anyone can create a campus network with enough content and money, and the chances of success are high. But no one can match his speed, not even me. His efficiency in promotion is too high. From last year to now, this guy’s tactics have been endless. What others take three years to achieve, he does in a month. Do you know what that means?”

“What does it mean?”

“Speed. It means he’s always one step ahead and can lay out more plans.”